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Privacy Policy

Last updated: October 30, 2026

This policy explains how Balamurugan, the operator of this personal portfolio at www.bala-murugan.com, collects and uses information when you browse the site, send a message, subscribe to updates, or use third-party features.

Information collected and why

Please do not include passwords, financial information, or other sensitive personal information in messages, comments, or page URLs.

Analytics, cookies, and session replay

This site uses Google Analytics, Amplitude, Vercel Web Analytics, and Vercel Speed Insights. Amplitude autocapture and session replay are enabled. Replay can reconstruct your on-page activity, including clicks, scrolling, and visible page content; it is not a recording of your camera or microphone. What is captured depends on the service configuration and masking rules.

Google Analytics and Amplitude may use cookies or browser storage to distinguish visits. Third-party features may also use cookies. Analytics currently load when you visit the site; there is not yet a site-level consent or opt-out control. You can limit cookies in your browser, use tracking protection, or use the Google Analytics opt-out browser add-on. Blocking cookies alone may not stop all technical data collection.

Google sign-in and account information

Optional Google sign-in uses Google Identity Services, including One Tap where supported. Google may show an account prompt if you are already signed in. Your approval shares your name, verified email address, profile photo, and account identifier with this site. Browsing alone does not give this site access to those details. No Gmail, Contacts, Drive, or phone access is requested.

Google credentials are verified on the server. A temporary security cookie expires after ten minutes or is cleared after successful sign-in. Credentials and profile details are not saved to an account database or browser storage by this feature; your signed-in profile remains in page memory until sign-out, reload, or closing the page. Your profile photo is loaded directly from Google for display in the header. Its URL is kept in page memory and is not included in the identity properties sent to Amplitude.

After sign-in, a separate dialog lets you choose whether to share your name and email with Balamurugan through Amplitude to associate your visits with your identity and understand who engages with this portfolio. Sharing is off by default. Only after you choose "Allow sharing", Amplitude receives your name, email, and a site-specific identifier derived from your Google account identifier. Signing in alone does not enable this identity linking. No Google profile information is sent to Google Analytics.

Open data sharing settings and choose "Stop sharing", or sign out, to stop future identity linking; this resets the current Amplitude identity but does not erase historical events or profile details already sent. Previously linked data remains subject to Amplitude retention settings. Email the contact address below to request deletion. You can revoke this site's Google account access through your Google account connections.

Service providers and sharing

Information is processed by the providers used to host and operate the site, deliver messages and newsletters, provide comments, and measure usage. Information may also be disclosed where required by law or needed to protect the site against abuse. Providers may process information in countries other than your own, subject to their terms and safeguards.

Their privacy information is available here:

Retention and security

Contact correspondence is retained as needed to respond and maintain relevant records. Newsletter details are retained to manage your subscription. Analytics and third-party records follow the retention settings and policies of the relevant services; this site does not currently publish a fixed retention period. No internet transmission or storage system can be guaranteed completely secure.

Your choices and requests

Depending on where you live, you may have rights to access, correct, delete, or restrict use of your personal information, object to processing, withdraw consent, or complain to your local data protection authority. To make a request or ask a privacy question, email email@balamurugan.info. Identity verification may be needed. Anonymous analytics records may not be identifiable from your email address alone. For data held directly by a third-party account provider, you may also need to use its controls.

Children and policy changes

This professional portfolio is not directed at children under 13. Contact the address above if you believe a child has submitted personal information. This policy may change as site features change; the date above identifies the latest revision.

See also the Terms of Service.